Chiara Falasca's profile

Brand Identity - Ministry of Economic Development

Project I made for a competition. The brand aims to be representative of the country's dynamic reality based on the Ministry's 4 main areas of competence: industrial policy, international trade, communication and energy. To identify the areas, each of them has been assigned a color, and through the symbology I want to express the intrinsic characteristics of each area: circularity in energy and industry, and interaction in international relations and communication. These areas promote the country's economic development joining together, and the development is also represented by the arrow pointing upwards. The font wants to have the maximum coherence with the logo and give a further note of innovation and development. 
Brand Identity - Ministry of Economic Development
Published:

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Brand Identity - Ministry of Economic Development

Published: